Farolane's comparator puts one product side-by-side across every channel in your country and shows the true net margin on each. Switch to reverse mode to find the price each channel needs for your target margin.
For each channel, Farolane computes: order revenue (price + shipping charged) minus marketplace commission (on the base each platform actually uses — some include shipping, some don't), minus per-order and payment fees, minus product tax remitted (India GST is inside your listed price), minus your COGS and shipping cost. Where a platform publishes a fee range or rates vary by sub-category, we show the range — never a made-up midpoint.
India-specific handling: marketplaces charge 18% GST on their fees (claimable as input tax credit, so we show it as a memo line, not a cost) and withhold 0.5% TCS (also creditable — cash-flow only). US marketplaces collect sales tax as facilitators, so it never touches your margin.
A ₹499 GST-inclusive apparel item (5% slab) with ₹150 COGS and ₹70 shipping: on Meesho you pay 0% commission + ~₹27 fixed fee, netting roughly ₹228; on Myntra a 15–30% commission turns the same unit into ₹104–₹178. That spread — on identical economics — is exactly why you compare before you list.
The dataset is versioned (2026.07) and every record carries a source URL and last-verified date. Numbers we couldn't fully verify are clearly labeled as estimates.
Platforms like Flipkart and Myntra price by sub-category and seller contract. We show the published band; check your exact rate in your seller portal and mentally pin within the range.
No — the comparator shows organic unit economics. The Goal Planner layers ad CAC ranges on top.
No. Everything runs in your browser. There's no signup and no server.