Enter your numbers, see exactly what Meta Shops (FB/IG, India) takes and what you keep — with India taxes handled correctly.
| Apparel & Accessories | 0% |
| Electronics | 0% |
| Beauty & Personal Care | 0% |
| Home & Kitchen | 0% |
| Jewelry | 0% |
| Toys & Games | 0% |
| Grocery & Gourmet | 0% |
| Other / General | 0% |
Source: official fee schedule · verified 2026-07-09 · contains estimates — confirm in your seller portal
Facebook & Instagram Shops in India drive discovery inside the app but checkout happens on your own site / WhatsApp / COD — Meta takes NO marketplace commission (it monetises via ads). Modelled here as a ~2% payment-gateway fee (Razorpay/PayU class) + 18% GST on that fee. Add your Meta ad CAC in the Goal Planner. Verify your gateway rate.
Want to see this product on every India channel at once? Use the Channel Comparator, or work backwards from a profit goal with the Goal Planner.
Meta Shops (FB/IG, India) charges 0% commission depending on category. Some rates are estimates — confirm in your seller portal (last checked 2026-07-09).
Net profit = selling price (minus the GST/VAT included in it) minus Meta Shops (FB/IG, India) commission and fixed fees, minus your product cost and shipping. The calculator on this page runs that exact math with India tax handling built in.
A healthy net margin after all fees and costs is 15–25%. Below 10%, a single fee change or ad-cost increase can erase your profit — use the reverse mode in our Channel Comparator to find the price that protects your target margin.
Facebook & Instagram Shops in India drive discovery inside the app but checkout happens on your own site / WhatsApp / COD — Meta takes NO marketplace commission (it monetises via ads). Modelled here as a ~2% payment-gateway fee (Razorpay/PayU class) + 18% GST on that fee. Add your Meta ad CAC in the Goal Planner. Verify your gateway rate.