Welcome to Farolane 👋

A few quick preferences and you're set up — you can change all of these any time in Settings.

Your home market

Sets your default channels, currency and tax model across the app.

Which markets do you sell to?

🇺🇸 US 🇮🇳 India 🇬🇧 UK 🇪🇺 EU

Watchdog monitors fee and tax changes in these markets for your catalog.

Alerts

Warn me when a fee change moves a margin by pp

Email me fee-change alerts

Welcome to Farolane

Your four planning tools are free forever. Upgrade to bring your catalog into the cloud and unlock a live margin dashboard — every SKU on every channel, watched for fee changes.

See Pro & Business Plan a profit goal

Bring your saved work
You have 0 scenario(s) in this browser. Import them to your account — your local copies are never deleted.

Dashboard

Portfolio health

Open catalog & matrix →

Getting started

Upload your catalog — a CSV of your SKUs (price, cost, shipping, category).
Explore your margin matrix — see every SKU on every channel, coloured by health.
Set up Watchdog — get emailed when a fee change moves your margins.
Try bulk repricing — one target margin, break-even prices for the whole catalog.

Avg best margin

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SKUs tracked

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Loss-making cells

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SKU × channel, margin < 0

Open alerts

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unread

Best-channel margin by SKU

Margin matrix

View full matrix →

No SKUs yet

Upload a CSV of your products to see per-SKU margins across every channel.

Go to catalog

Channel ComparatorTrue net margin across every channel. Goal PlannerWork back from a profit goal to price and ad budget. Shipping & Landed CostZone/weight bands, duties and import taxes. Catalog AnalyzerPer-SKU margins from a CSV, in your browser.