About Farolane

The gap we fill

Almost every ecommerce tool is a rear-view mirror: it tells you what your margin was after the sale, once fees and ad spend already happened. That's useful for accounting, but useless at the moment that actually decides your profit — before you list a product, set its price, or pour money into ads.

Farolane sits upstream. You enter your product economics and a profit goal, and it tells you which channels give you the best true margin, what price hits your target, and what ad budget it takes to reach your number — with fees, taxes and benchmarks that are sourced and dated, and shown as honest ranges rather than false precision.

Principles we won't bend on

• Fees are data, not code. Every commission, tax rate and benchmark is a versioned record with a source and a verification date — easy to audit, easy to update.
• Ranges, not fake certainty. Ad costs and category commissions vary; we show the band and let you override it with your own numbers.
• Country-aware from day one. US facilitator sales tax, India GST + TCS, UK/EU VAT and import rules are built into the math, because a margin that ignores tax is a lie.
• Free tools stay free. No signup walls on the planning tools, ever.

Where we are

Farolane currently covers marketplaces across the United States, India, the United Kingdom and Europe. It runs as a fast static site with all logic in your browser — no accounts, no servers holding your data. Live rate integrations and catalog sync are on the roadmap for a future paid tier; the forward-planning core will always be free.

Try the Goal Planner →