We help sellers decide where to sell, what to charge, and what to spend — before committing.
Almost every ecommerce tool is a rear-view mirror: it tells you what your margin was after the sale, once fees and ad spend already happened. That's useful for accounting, but useless at the moment that actually decides your profit — before you list a product, set its price, or pour money into ads.
Farolane sits upstream. You enter your product economics and a profit goal, and it tells you which channels give you the best true margin, what price hits your target, and what ad budget it takes to reach your number — with fees, taxes and benchmarks that are sourced and dated, and shown as honest ranges rather than false precision.
Every fee, tax rate and ad benchmark is a record with a value, country, platform, category, source link and last-verified date. Records are re-verified every quarter. Anything we could not confirm is marked as an estimate inside the tools. If you spot a wrong number, email support@farolane.com and we will check it, fix it and credit you.
Farolane currently covers marketplaces in the United States, India, the United Kingdom and the euro area, where our coverage today is Germany, the Netherlands and Belgium. European marketplaces that we have not yet sourced rate tables for are named as unmodelled inside the tools rather than silently included. It runs as a fast static site with the calculation logic in your browser — the free tools need no account and send nothing to a server. Optional Pro and Business plans add cloud catalog sync, the full margin matrix and fee-change alerts; the forward-planning core will always be free.
Farolane is an independent product, built and maintained in Hyderabad, India. It is self-funded, and no marketplace pays to appear in our comparisons. You can reach us any time at hello@farolane.com.